Ultimate Guide to International SEO

Ultimate Guide to International SEO: Best Practices and Benefits

As the name suggests, ‘international SEO’ is a set of strategies that are used to rank in multiple global markets instead of a local one. Multi-national corporations are already aware of this strategy and always set their sights on target markets. Now, small and medium enterprises have an opportunity for global expansion with global SEO, which can bridge the gap between their products or services and a wider international audience.

With international SEO, your brand becomes more visible in multiple countries and opens you up to new demographics. Moreover, you don’t need a dedicated digital marketing team for the job. A seasoned white-label SEO agency in India can help you reach a global audience without breaking the bank.

The Benefits of International SEO

  • Increase Brand Awareness

Let’s understand how you can increase brand awareness with international SEO. If you are a California-based fashion brand that enjoys widespread popularity across the US, but has no presence in the UK or the European market, international SEO can help you spread brand awareness and make it more popular before you enter the market.

  • Reach International Customers with Less Effort

While local SEO helps you target customers in a city or a neighborhood, global SEO helps you target customers in different countries. For instance, if teenagers in Milan prefer your fashion brand, you can gear your marketing efforts towards their preferences.

  • Increase Your Customer Base

While international SEO isn’t anything new, most small and medium-sized businesses haven’t warmed up to it. If your competitors lag in this regard, you may have an early mover advantage and a headstart for gaining more global customers. When your customer base expands, you have more revenue to continue that growth or regain market share from the competition at home. There’s no excuse not to do it when white-label SEO outsourcing companies can take care of the hassles while you focus on your business.

Best Practices for International SEO

(I) Research the market and define your target regions

Whether it’s a fashion brand or an energy drink manufacturer, you probably have a few countries in mind for expansion. Businesses usually look for countries with familiar regulations, international treaties, and other such factors that make operating their businesses feasible in those countries. This helps you start with a list. Next, you need to do market research with reliable tools like:

  • Site Explorer from Ahrefs
  • Market Explorer and Keyword Gap from SEMrush

These tools help you analyze the competition so that you can:

  • Find new keyword opportunities.
  • Learn about the search demand.
  • Explore more about what your competitors are doing.
  • Discover insights about audience demographics, and more.

Search engine marketing experts are highly familiar with such tools and know how to use them to create an actionable global SEO strategy for your brand.

(ii) Adapt Your Content to fit Cultural and Language Preferences

While English is the global language of business, you must localize your content to suit the preferences of regional audiences. Localization doesn’t end with translating your content from English to Spanish or any other language. Otherwise, a Google Translate plugin would get the job done.

Instead, you need to account for regional and cultural contexts to match the tastes of your regional audience. Any experienced full-service digital marketing company that offers Internet marketing services recommends:

  • Using visuals and audio that’s familiar to locals.
  • Adding examples that align with their traditions or customs.
  • Changing date formats and accounting for seasonal differences (significant for fashion brands).
  • Show pricing in local currencies.
  • Link to high authority sites that are relevant in that region.

(III) Modify URL Structures

While it may not be possible at all times, using the right URL structure helps immensely in targeting a global audience. For instance, if you want to expand your products or services to France and Belgium, separate CCTLDs (country code top-level domains) for those regions is the ideal solution. So, a website ‘CoreSports.com’ should ideally have ‘CoreSports.fr’ and ‘CoreSports.be’ for expanding into those markets.

If that’s not possible, you can also use GTLDs (global top-level domains) in combination with subfolders and automatically redirect your regional audiences to the relevant pages. For instance, ‘CoreSports.com/fr’ is the perfect structure for redirecting French-speaking audiences.

Apart from these steps, you also need to implement the usual best SEO practices like adding a CDN (Content Delivery Network) to deliver heavy audiovisual content without buffering. Moreover, different markets may require you to modify the strategies accordingly. If that sounds too complicated, consider outsourcing to a reliable online marketing company in India. They can help you achieve your international SEO goals seamlessly without hurting your budget.

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